Isn't it the same guy in the beginning (who pulls the gun) and the end (who pulls the trigger)? He essentially becomes the center of the little narrative I thought.
And... I think there is a misunderstanding. No one standing down was my point. The commercial made an ideologically significant subtraction from actual reality, where it's possible to choose nonviolence. It's like making a Vietnam or Iraq war movie that's just about American soldiers. It's doomed to distortion, because the greater importance of the war is less what happens the 100,000s who perpetrate it and more what happens to the many millions against/amid whom it transpires. That's a topic in itself though.
EDIT @Inu: I commented more at length on your blog. Anyway I wasn't advocating for the ban on this commercial. I just think it is bad.
I think it was a misunderstanding cause you said "given the choice between standing down or senselessly provoking carnage, the regular-guy-main-character of this commercial elects the former" and shouldn't the former be standing down?
MS is trying to lure in casual or old school gamers with the 360's and trying to show that the console is not just aimed at hardcore gamers from ages 10 - 30 but for everyone. There's going to be old school games like Pac Man, Tetris and some others that could be played on Xbox Live Arcade.
I'm not sure if you've watched the other 360 commerical with the jump rope but after knowing what MS is trying to do and then comparing to that commercial, it made perfect sense. The jump rope game is like a really old school yard game. It's simple and it has a long history, even most people within the ages 40-60 had probably played or at least heard of/seen this game. And then, we can look at it from another perspective and see it as a game so simple that anyone can "jump in" and play. From this commerical, it's got 3 underlying messages. The 360 has simple-to-play games and you don't have to play PD0 or Halo, it has old school games so old school gamers wouldn't think they are outcasts and then of course "JUMP IN and buy me!" :rolling:
Now, from this banned commercial, I see it as the same thing. There are a bunch of middle age people, probably around ages 40 - 60, playing a game that is similar to cops and robbers. The game started as a 2 player game and then it grew larger as more people "jumped in." Again, this game is so simple that everyone can join in and MS is again telling people that 360 games are so simple that everyone can play.
Basically, what I'm saying is, it has a very simple mesage and I don't see the message saying "don't talk, start shooting." :rolling: